Athleats is on the app store

When my brother Nico and I started Athleats, we had no grand plan for an app. We had a kitchen, some cooking experience, and a shared frustration with how hard it was to find recipes built around athletic performance rather than just counting calories.

So we started where most things start: simply.

It Began With a Website

Two years ago, Athleats was just a simple website. Since I’m a designer and website developer, I was about to put something together that allowed us to post recipes and share online. The type of recipes I know I wish I had when I was still in my playing career.

The response surprised us. People connected with it. Not just athletes, but everyday people who took their health seriously and were tired of those healthy recipe websites that were ridden with ads and not actually optimized for performance.

That early traction told us we were onto something worth building.

The next phase

The next step felt natural: take what we were doing on the website and give it more structure. We launched a simple web app. It wasn't fancy. The functionality was very minimal, pretty much only allowed users to create an account and save recipes they really liked. We wanted to put something real in people's hands and see how they used it before we overcomplicated things.

We also started rolling out subscriptions to try and monetize our idea and see if people were willing to pay for it. And they were. But there was a problem, users weren’t interacting with it as much as we expected. Most users would log in once or twice a month, not daily or weekly like we expected.

After talking to our users, we realized it being a website was a major blocker, which is when we started planning on building an app.

However, before we designed a single screen for the app, we spent time just listening and understanding what our users would actually want in an app.Not what we assumed they wanted, not what looked good on a feature roadmap, but what would genuinely make their lives easier and that would they actually stick to.

This was the key feedback:

• They wanted to be able to plan their meals and count their macros / micros
• Grocery shopping was a headache and something most users didn’t look forward to
• An easier way to create the recipes as scrolling up and down constantly was tiresome

That feedback became the foundation for everything we built.

The App

For the last 5 months, we’ve been working on the building an app that our users would want to use. We launched the app last week with with four features at its core, and I'm proud of every one of them.

Meal Planning

Map out your week with purpose. You're not just picking random recipes. You're building a nutrition strategy around your training schedule, your goals, and what your body actually needs.

Grocery Lists

Generated automatically from your meal plan. One tap and your shopping list is ready, organized, and tied directly to what you're cooking. No more mental math at the store.

Saved Collections

Build your personal performance kitchen. The recipes that work for your body, your schedule, your taste. Organized and ready whenever you need them.

Cooking Mode

Step-by-step guidance that keeps you focused in the kitchen. No more wiping flour off your phone screen trying to scroll back to where you were.

And underneath all of it, the nutritional depth that sets Athleats apart. We track the things that matter for performance such as micronutrients, and meal benefits. Not just macros. Because athletes aren't just counting protein and calling it a day.

What Comes Next

Launching this app isn't the finish line. It's the starting line.

We have a long list of ideas, but more importantly, we have users telling us what they need. That's where our roadmap comes from. Not from trends or competitor features, but from the people who open Athleats every day and trust it to help them perform.

Our commitment is simple, to keep listening and building things that make a real difference for our users. Two brothers in a kitchen, trying to figure out how to eat like athletes, and realizing that a lot of people were looking for exactly the same thing.

We're just getting started.